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Learn how to get customers online even if you have no technical or marketing background
WSQ Direct Response Digital Marketing (Facebook) Course with up to 70% funding (TGS-2024047609)
As a digital marketing agency, we have been hiring digital marketers since 2015.
However, we haven't been able to find people who could come in and create campaigns that can generate sales from the outset.
Here are some of the common problems we have noticed:
They possess academic knowledge but cannot generate new customers and sales using digital marketing.
They can only create "branding" social media marketing campaigns that attract clicks and shares but not new sales or customers.
Their high-end digital marketing strategies are not feasible for SMEs with a limited budget. They plan campaigns in the million-dollar budget range instead of hundreds or thousands.
We have had to train our new hires from scratch.
The new colleague goes on to help our clients achieve magnificent results, such as doubling their revenue, generating 5x ROI and expanding their business multifold using digital marketing (see the proof in the video above)
A proven curriculum over 7 years
The good news is that we have been training new hires for the past 7 years and have formulated a curriculum that can quickly bring someone up to speed. We are talking about people without any prior experience.
At the repeated prodding of clients and friends, We have decided to release our digital marketing short course to the public.
Introducing Direct Response Digital Marketing(DRDM) course , the only sales-driven practical digital marketing course in Singapore
Finally, you gain better control over your business/career trajectory and understand how to grow predictable and consistent sales on demand without having to rely on anyone else.
There are no follow-up courses or upsells. This is it. We share exactly what works in this course, condensing 7 years of experience in a 2 days workshop jam-packed with value.
What is this all about?
Learn from a Google & Facebook partner
We are neither gurus nor academic lecturers. We are practitioners with years of experience in the trenches. We are also a Google Premier Partner (top 3% agency), Facebook Partner, and a SSG Training provider. This means you will not be learning unproven theory or regurgitated materials that you can find easily online. While many digital marketing practices originate from the US, we found that blindly copy/pasting tactics do not work. We need to tailor strategies to the Singapore market. After years of trial & error, spending $3mil a year on Facebook alone($5mil/yr incl Google ads) across 253 accounts, we’ve fine-tuned the system that works for highly competitive industries.
Results-driven
Digital marketing is very broad. If you follow the conventional advice in the market, you will get lots of clicks and “likes” but no sales from your website. For any SME, sales is the utmost priority. Without sales, there is no cashflow, and there can be no product development or HR development. This course will cut through the clutter and focus on what brings leads or sales. (See Curriculum below). We are backed by our numerous case studies below, where we helped SMEs generate 3x ROI, hundreds of leads each month, and increased their revenue.
Be empowered with tools, templates & software
Technology has made our lives easier, and that applies to digital marketing too! Not only will you learn useful information, you will also be provided access to tools, plug-and-play templates, and software. During the course, You will have hands-on opportunity planning your own campaign, even if you have no technical background.
Apply what you learn immediately
Forget about jargons and technical terms that only makes digital marketing more confusing. Our course is layman-friendly and is structured in a step-by-step format that is easy to follow. We have distilled social & search engine marketing into our proprietary frameworks such as “Big 5 triggers”, “7x Formula” etc. These make things very easy to understand and apply, even if you don’t have online marketing or writing experience. Afterall, we have been training new digital marketers since 2015. Years of digital marketing knowledge are packed into 2 days of digital marketing training modules, and there is no room for fluff or filler content.
Proven results we have generated
Testimonials from organizations that use our services
Samantha Loo
Senior Estate Manager
Housing Development Board
IceCube Marketing provided great insights into content marketing for the participants and were able to explain clearly how they could market their content effectively on search channels and turn them into leads for their businesses. The participants were delighted to learn new practices and knowledge that help them in their businesses.
Jaye Chong
Instructors Recruitment,
Kumon Asia & Oceania Pte Ltd
IceCube team is driven by performance. They were confident in achieving our targets and have delivered a 35% lower cost per lead and helped us in recruiting more targeted potential franchisees. It was a collaborative and productive experience with IceCube and we are happy to recommend their service to any business who is interested in generating results
Jovan Lin
Assistant Vice President,
PSB Academy
Not only does Ice Cube Marketing help us with enhancing brand awareness, they also deliver real business results in their marketing campaigns that are beyond basic metrics such as clicks and views. Ice Cube helped us generate substantial signups for our key events within relatively short duration, and very high percentage of actual turnouts – a testament to the quality of their campaigns optimisation and management. We would like to thank them for their contribution to helping more students discover PSB Academy.
about us
Ice Cube Marketing is a Facebook and Google partner agency, as well as a PSG pre-approved vendor with IMDA.
Speaking at Road to Success
Singapore Indian Chamber of Commerce
Conducting client training
At OfficeExpo
At Google headquarters for training
DRDM course curriculum(2 days)*
- 5 types of online funnels that works for both High-ticket sales and low-priced products
- How to convert top-of-funnel (TOFU) browsers into bottom-of-funnel (BOFU) buyers
- Common mistakes and outdated methods in digital marketing that drains time & money
- Trends of digital marketing to capitalize on now before your competitors do
- Fundamental tactics that continue to generate consistent sales year after year, while others chase fleeting fads.
- Behind-the-scenes agency frameworks for strategizing
- Intro to direct response marketing to gain customers without having 5k fans or followers
- How to craft hooks using the 5 levels of awareness that grab attention in the first 3 seconds
- How to craft ads and landing page content without being salesy or gimmicky
- Tactics to use to melt away customer resistance to your ads messaging
- Using evidence-based psychological triggers to generate high-quality leads
- Formula & resources to write without having an English degree
- How to craft a bulletproof value proposition using the “value positioning” method
- The 5 triggers formula for understanding your audience’s desires better than they do
- Techniques to enhance Customer Perception without changing a single feature of your product
- BOUP framework that makes your USPs irresistible even to skeptical customers
- Overview of FB and Instagram & Ad budget allocation
- 5-mins Digital marketing metrics optimization
- Proven and tested campaign troubleshooting methods
- Using AI to do laser targeting
- Scaling & Retargeting using pixel
- 7x Formula to ensure campaign consistency
- Real world case study of a Singapore-based business
- How to systematically troubleshoot an underperforming campaign like a detective
- Defining key performance indicators (KPIs) for digital marketing campaigns
- Ad data points and how to interpret them in layman terms
- Identify which ads work better with different target audiences
*Subject to revision based on changing industry trends
Course Highlights
You will learn Agency insider practices and methods in which we charge thousands for. Our corporate training starts at $8k for a single company. With SSG funding, the DRDM course by a Google Premier Partner is available to you at a fraction of the cost!
Comparison of DRDM vs other courses
Header | DRDM | Other WSQ courses | Guru courses |
|---|---|---|---|
Government funded & accredited (with Quality regulation) | ✓ | ✓ | Cell |
Conducted by a Google Premier Partner & Meta Partner | ✓ | Cell | Cell |
Based on tried-and-tested strategies rather than theories | ✓ | Cell | ✓ |
Contextualized to Singapore, not USA – local case studies & strategies | ✓ | Cell | Cell |
In-person workshop + free recordings | ✓ | ✓ | Cell |
Results- driven, Outcome-focused; not textbook-oriented | ✓ | Cell | ✓ |
Structured curriculum with layman-friendly explanations | ✓ | ✓ | Cell |
Level | Beginner to intermediate | Basic | Beginner to advanced |
Content | Strategy & tactics | Tutorial | Strategy |
Fees & Subsidies
From $386.10 (inclusive of 9% GST) after 70% SSG Subsidies
Singapore Citizens (40 years and above) | Singapore Citizens (21-39 years old) & PR | ||
|---|---|---|---|
Course Fees (Before GST) | $990 | Course Fees (Before GST) | $990 |
9% GST | $89.10 | 9% GST | $89.10 |
70% SkillsFuture (SSG) Subsidy | - $693 | 50% SkillsFuture (SSG) Subsidy | -$495 |
Nett Fee | $386.10 | Nett Fee | $584.10 |
Funding Validity Period from 8 July 2024 to 30 April 2027.
After subsidies, balance amount can be offset using Skillsfuture Credits and/or Post Secondary Education Account(PSEA).
Participant testimonials
Highly Applicable and effective
for my industry!
Trainer is someone who has done it himself! Practical and immediately applicable!
Truly Insightful! Covers everything from start to end that a business needs to generate high ROI!
Communication was clear!
I am happy about the 2 days
Mode of training:
Classroom In-Person Training
Duration:
16hours; 9am to 6pm over 2 Days
Course Accreditation:
WSQ Skills Framework Statement of Attainment(SOA)
Who is this course for?
Whether you are an entrepreneur or a marketing executive, learning to generate sales using digital marketing will be one of the most valuable skills you need to master.
Entrepreneur: In our agency, we often work with bosses of multimillion businesses who delegate every aspect of their business except for marketing. Sales & marketing is the most important part of your business and a huge growth lever. Even if you hired someone to do your digital marketing, you would still have to understand how things work on a macro level. That way, you know exactly how to scale up sales whenever necessary. You can also step in when someone leaves.
Self-employed: It is your business, so you don’t want to leave your fate to someone else. Furthermore, it might be too extravagant to engage a digital marketing agency in Singapore to run a small-scale campaign at this stage. Many agencies like ours also do not take projects with a S$10k budget or lesser. Running a digital marketing campaign is a good idea because you can gather essential data that will form benchmarks or KPIs when you eventually work with an agency. Be sure to record vital metrics such as your cost per acquisition, cost per lead, cost per purchase, and cost per click using Google Analytics so you can measure the performance of anyone you hire down the road.
Digital Marketing manager/strategist: Increasingly, companies are tired of paying for vanity metrics. (see screenshots below) Performance marketing is the buzzword today, as big and small companies tighten their wallets during times of uncertainty. Even MNCs expect to generate returns on their investments in digital marketing. With ad fraud and phoney fans on the rise, expectations towards search engine and social media marketing in Singapore have changed. Knowing how to generate sales will be one of the most valuable things you can learn in your digital marketing career, whether you are working with an agency or running the campaign yourself.
What matters is sales and purchases
Source: Mumbrella
Sales is not about fans
Source: Insider
Why do I have to learn from a digital marketing practitioner?
One of the most prolific marketers of this era, Gary Vaynerchuk who founded the agency, Vayner media worth over $100million, asserts that marketing is a skill you can only learn by doing. It is akin to swimming; theory itself will not get you far. You have to dive into the water in order to learn swimming. Likewise, digital marketing expertise comes from doing and practicing.
To quote Gary Vaynerchuk:
“I do not believe there is one single university on earth that is teaching marketing for the world we live in… I just think there is a lot of pontificating from MBAs and professors, who have been never professional marketers their whole lives and they never had to do it when their life depended on it like I have.”
You see, doing digital marketing is a lot like investing in the stock market. Most people hear “what other people say” and then they decide their strategy. Oftentimes, it turned out that the blind is leading the blind. That’s why many SMEs get burnt by agencies.
Investing in stocks based on rumors and hearsay is dangerous. Likewise, planning your Facebook ads strategy based on rumours is also very dangerous. You have to look at data coming from a practitioner.
Here’s the thing: We have over 250 Facebook ad accounts in our agency portfolio which means substantial data being collected over the years.
Our step-by-step process is distilled from hundreds of tests,
failures, and wild successes.
There is basis to it, rather than speculation. Let us share with you our homework in this course.
Furthermore, Facebook and Google changes so fast it is impossible to keep your fingers on the pulse unless you are a practitioner. Even strategies from 2021 are outdated already! Google Ads just released Performance max in Singapore in 2022 which changes the game.
Facebook also removed several targeting options in early 2022. As we are speaking, our campaigns are 'live' and running, with data being collected in realtime!
Campaign turnarounds we orchestrated
It is time to redefine digital marketing
78% of CEOs think that marketers do not focus on ROI . This is a critical topic because every dollar is important in a crisis situation. Even if you are from an MNC, I am sure you are extra cautious about how you spend marketing dollars right now.
Grab VP, Cheryl Goh: “I didn’t have much regard for marketing to be honest because I thought they were just spending the money we worked so hard to earn.”
Hence, it is not about getting more clicks and impressions to our website. An expensive and fanciful website will not do any good if it doesn’t generate customers —the real question is how we can convert those clicks into leads and sales.
This is the difference between traffic generation and conversion optimization. Many people sign up for SEO courses in Singapore (Search engine optimization), not knowing that SEO is a traffic generation method. Conversion optimization is about converting the traffic from search engine into leads and sales.
Conversion optimization involves understanding direct response & consumer behavior which is more of an art form than science.
However, as the world evolves, digital marketing inevitably has to take on the role of selling. Digital Marketers should be well-versed in the art & science of marketing.
If all the course did, is to get your new business or new career off the ground, would it be worth it?
Marcus Sheridan, bestselling author of “They ask, you answer” has a very compelling writeup on why marketers need to let go of the word “marketing” and embrace “selling”. He made the case that digital marketing is about increasing sales.
It is not about whether digital marketing can increase sales or not. It is about “how”.
This course will teach you the “how”.
This system gets consistent leads and sales,
no matter the budget, business or skill level
Hundred of leads per campaign for 3 years running!
Cailyn
Bioskin Holdings
High-quality leads result in a 40% revenue increase
Charmain, Forbes 30 under 30,
Founder of Quickdesk
Grew from 2 to 10 people
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
300% times better ROI than previous agency
Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.
Sales increased by 30%. Campaign paid for itself many times over!
Zak Salleh-Chew
Managing Director, CA International College
ROI increased significantly. Leads that can be closed in 1 phonecall!
Darrin
Principal, Knowledge Trail Learning Centre
High-quality leads result in a 40% revenue increase
Author & Founder, Nancy Ho Academy
Nancy Ho
8x ROI during Covid-19 period
Carol Chen
Founder Maskela
40% increase in revenue
Ivy
Co-Founder, DoMyHair
Opened 3rd outlet in Singapore
Jane
CEO, CitiBeauty Aesthetics
On completion of the course, learners will be able to:
- Identify objectives for campaigns based on the products being advertised
- Select relevant communication tools and language; and communicate to target customers effectively
- Development an operational plan for direct response digital marketing to collect leads and convert sales
- Manage operational plans and campaign budgets when running marketing campaigns
- Set performance measures for each element of the campaign schedule
- Manage pre-campaign testing plans to gauge effectiveness of the campaigns
- Refine marketing operations based on data gathered
- Evaluate customer response and media effectiveness to determine effectiveness
Topics covered
- The 3Ms of Digital marketing strategy: Mechanism, Message, Medium
- Digital selling principles: How to convert your target audiences
- Business positioning: How to stand out among your competition
- Facebook ads: How to get the most results with least budget
- Data driven testing to optimise ad efficiency
Trainer's Profile
We are the Associate Directors of Icecube Marketing Pte Ltd with brand experience for top organizations such as Medtronic, Kumon, ACRA, Bioskin, Diaoxiaoer, PSB Academy and more over the past 7 years. Our expertise goes beyond mere consulting to campaign management, optimization and execution. Under our stewardship, Digital Senior has grown into a top education portal in Singapore, with more than 60,000 visits each month.
FAQ
Digital marketing has been around for more than 10 years. Given its dynamic nature, strategies go into obsolesce quickly. Unfortunately, many course providers are still teaching outdated information based on a static curriculum created years ago. On the other hand, our agency arm is handling 200+ accounts on an ongoing basis. We are highly attuned to algorithm shifts and updates in the industry because we are gathering data from campaigns running in realtime as we speak!
Yes. We have tested our methods across at least 30 different industries in Singapore from education to finance to beauty to ecommerce etc. It has been proven to work. Our framework is versatile enough to be applied to most industries in Singapore. However, if you are in a very niche b2b business and you target decision makers in big corporate organizations, this course may not be relevant to you. If we can’t reach your target audience on the internet, then our mass-market campaign will not work for you.
Yes, this course is SSG subsidized for Standard, MCES and ETSS; plus, other subsidies/grants such as PSEA, ETSS, absentee Paypoll and SFEC etc. If you are Singaporean Citizen, Permanent Resident, Long Term Vistor Pass-Plus(LTVP+), or sponsored by a Singaporean registerd SME, you will be eligible for various grants.
Please refer to the funding table above or fill in the form to check funding amount. Singaporean Citizens can also use your $1000(including the $500 expiring 31 December 2025) SkillsFuture credits on this course
Should you need help understanding the grants, please fill in the form below for assistance.
Unlike most other courses, we won't be spending half a day to teach you nitty-gritty things like how to set up a Facebook page or size a Facebook ad creative. Instead, we are focusing on the high-impact strategies, the 20% of the things that affect 80% of the results. There will also be hands-on and practical sessions to make sure that the concepts are internalized.
No worries! You will have access to video recordings and even new weekly videos to get you on track! Whats more, you will have access to a free Facebook Group to ensure that you do not fall behind. We want to see you succeed!
Absolutely! This course is created for beginners. Even if you are at intermediate level in digital marketing, you can still benefit from this course. Most important of all, you stand to learn most if you come in with an “empty cup” mindset.
If you are in the US market, this would have been a good idea. However, there really isn’t much information on what works or what doesn’t work in the Singapore market. We can still learn from the US internet gurus but you have to test it out yourself to find out if it works in the Singapore market. In fact, if you are not ready to attend this course, you can always learn it for free on our Youtube channel.
Minimum Entry Requirement
- A Grade 5 in N-Level English or WPLN level 5 or equivalent
- Basic knowledge on how to use a smartphone
- Basic knowledge on how to use a computer word processor(MS Word) and email
- Basic knowledge of Facebook and Instagram social media account or equivalent
- Basic knowledge of how to surf the internet using a web browser.
All learners are required to bring a laptop that can access the internet.
WSQ Funding Requirements
-SkillsFuture Singapore's (SSG) funded course attendance must be done -digitally via the Singpass App.
-Fulfil at least 75% attendance for the training (not inclusive of assessment timing)
-Marked ‘Competent’ for the assessment to be eligible for funding.
-Ice Cube Marketing reserves the right to claw back the funded amount from trainee if he/she did not meet the WSQ funding requirements.
Sign up now
DRDM course is a highly practical 2 days digital marketing course focused on helping you generate sales. It is limited to 15 students per class to ensure optimal learning experience. Be sure to sign up before the course is taken down. By joining us, you will enjoy the following:
Course Fee After Eligible SSG Subsidies:
From $386.10 (inclusive of 9% GST) after 70% SSG Subsidies
Oct 8-9 2026 (Thur/Fri)
Venue (TBC): Singapore Shopping Centre
(3mins walk from Dhoby Ghaut MRT Station)
Oct 24-25 2026 (Weekend)
Venue (TBC): Ice Cube Marketing Office
Nov 19-20 2026 (Thur/Fri)
Venue (TBC): Singapore Shopping Centre
(3mins walk from Dhoby Ghaut MRT Station)
Direct Response Digital Marketing (Facebook), TGS-2024047609, is a registered course on Myskillsfuture and ran by Ice Cube Marketing Pte Ltd. This is a marketing landing page. Official course information can be found on https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2024047609
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